It looks like designer Calvin Klein is apt to spend a little more time in LA.

He just bought a spectacular, 9,300-square-foot home in the Hollywood Hills area for $25 million, according to The Wall Street Journal.

The five-bedroom mansion fits squarely in the contemporary architectural style and features sliding glass walls, 13-foot-high ceilings, an infinity pool, and a bridged entryway over a waterfall and reflecting pool.

Paul McClean designed the home.

Tyrone McKillen and Drew Fenton of Hilton & Hyland had the listing.

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You must traverse a bridge over a waterfall and reflecting pool to enter the home.

The bridge is intended to "slow the participant down and create a feeling of separation from the street behind."

Lights shoot up from the water features to welcome you.

Calvin Klein is no stranger to controversial and provocative advertising campaigns.

The retailer is taking it up a notch and centering its newest fall 2015 denim campaign on 'sexting' and hookup culture. 

Shot by acclaimed fashion photographer Mario Sorrenti, the campaign depicts models strewn in provocative positions.

The images have text screenshots stamped on them depicting erotic conversations centered on hooking up. 

Check out the campaign's video, which the company says is, "inspired by actual events and people." 

The iconic retailer is clearly trying to connect with millennials in the new campaign as hookup culture is often associated with younger generations.

"We’re highlighting the truth about dating – the meet up, the hookup and the freedom that you have through the digital dating landscape and how instantaneous it is,” said Melisa Goldie, Calvin Klein's chief marketing officer, to WWD.

A recent study confirmed that casual sex is becoming increasingly more popular in the United States. 

The retailer includes "raw texts" in many of the images.

The phrases "friends with benefits" and "three's a party" are attached to two of Calvin Klein's tweets promoting the campaign.

While many will view the heavy influences of sexuality in the campaign as lewd, even offensive, the retailer will certainly garner major attention and get people talking.

"Our past campaigns have been more image-driven and this one was about starting a conversation through provocation,” said Goldie.

In recent years, the company has released edgier and racier campaigns often tapping into star power for support.

Its '#mycalvins' celebrity-infused campaign has featured a long list of recognizable names, like singer Justin Bieber and model Kendall Jenner.

Calvin Klein even features a collection of Instagram posts from users on its website. Check out some of the images that were selected:

Despite the promiscuity of the campaign, Goldie told WWD that consumers are likely used to the label's controversial nature.

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Kendall Jenner isn't loyal to any underwear brand.

Her latest Calvin Klein campaign, which she has posted on Instagram, has made waves, largely in part because the model has a massive fanbase who view her as royalty. She's stunning, as per usual.

But don't forget: Jenner strutted the runway for Victoria's Secret in November.

When she announced that she would be appearing in the Victoria's Secret this past fall on Instagram, she wrote that it was "the best birthday present EVER! always been one of my biggest dreams to be on this catwalk."

But what about her gig as the face of Calvin Klein? Is that just her day job?

Not too long ago, it wasn't. 

"Honestly, it has been my dream to be able to do something like that," she said to WWD in March 2015. "Calvin Klein’s ad campaigns have always been so memorable."

"Being a Calvin Klein model is something that I’ve always dreamed of and it’s incredible to follow such major models like Kate Moss, Christy Turlington and Lara Stone," she said at the time.

When she started posing for Calvin Klein's underwear sector in the summer, she said to WWD that "It was super fun. Every girl loves posing in her underwear. It’s always fun to do that." 

Is it still a dream now that she's fulfilled the dream of walking the runway for Victoria's Secret — or is she just going back to work? 

It appears she has no brand allegiance at all; Kendall Jenner, after all, is her own brand, who clearly doesn't need a brand. Arguably, brands need her more.

 And for all of Jenner's beauty and impressively toned limbs, the new campaign in of itself is slightly awkward. "I ___ in my Calvins," it says, suggesting that the reader fill in the blank with one of the unlimited possibilities. You can change the world, be strong, survive, climb, cut deals, go fishing — do anything active, really — but Ms. Jenner's choice is to "pose.""I pose in my Calvins," it reads, suggesting that she's passive and not exactly doing anything, save for sitting there.

Even Victoria's Secret, for all of  the criticism its models receive, suggests its models do more than sit around; they are part of the "Train Like An Angel" campaign, they work out, they box, they're abnormally strong for their sad diets.

But then again, posing is all Jenner is doing: posing for a paycheck, no matter where it comes from, even if it's from two competitor brands. Perhaps more accurate phrase might be "I make money in my Calvins." 

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Fraternal twins Kelsey and Baylee Soles are two of the stars of the latest campaign for Calvin Klein's gender-neutral cologne, CK2.

They're successful models, and they're extremely close.

This summer, Vogue went so far to call them "fashion’s fastest rising duo." 

So who are these two model sisters that will likely be inundating your news feed?

Get to know more about them.

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The girls are from Hopkins, South Carolina.

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"A lot of people assume we're really shy or really sweet just because we're Southern," Kelsey told Elle.

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They're fraternal twins, although Kelsey told The Cut that Baylee is a centimeter taller.

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 Source: The Cut

Heidi Zak, the CEO and cofounder of lingerie brand ThirdLove, has embarked on a campaign demanding Calvin Klein takes down its "offensive" billboard ad starring rapper Fetty Wap and actor Klara Kristin.

The billboard, situated in New York City, shows Kristin posing provocatively, alongside the tagline "I seduce in #mycalvins." Adjacent to her image is a close-up of Fetty Wap's face, with the slogan "I make money in #mycalvins."

Zak has written a letter (read it in full below) to Calvin Klein CEO Steve Shiffman calling on the company to remove the "offensive" and billboard, which she believes is sexist.

"It’s striking that almost a century after women won the right to vote, companies like yours are still propagating these offensive and outdated gender stereotypes: Men go to work and make money, while women are nothing more than sex objects," she writes.

Zak has also created a YouTube video outlining how she is "personally offended" by the ad.

She adds that ThirdLove and "the women of New York" are "no longer accepting this antiquated stereotype and instead are creating our own gender definitions that a women can be anything she wants to be."

The video then sees ThirdLove asking passers-by what they think of the billboard. All of those interviewed dislike the ad and comment on how they find it inappropriate, with one woman saying: "It's totally pedophilic. It's disgusting."

ThirdLove has also started up a Change.org petition, entitled "Take Down Sexist Billboard In NYC." It had 43 signatories at the time of writing.

Calvin Klein was not immediately available for comment.

The billboard is part of a wider campaign, featuring stars such Justin Bieber, Kendall Jenner, FKA Twigs, and Kendrick Lamar apparently sharing what they love do in their Calvins.

As reported by WWD, Calvin Klein CMO Melisa Goldie explained the campaign was "representative of how culture is evolving as we speak."

She added: "We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation. Millennials reject labels when it comes to their own identities, and they want products that are personalized and individual, which we’re achieving as Calvin Klein moves toward further establishing itself as a lifestyle-centric global brand."

ThirdLove CEO Heidi Zak's letter to Calvin Klein CEO Steve Shiffman in full:

March 18, 2016

Attn. Mr. Steve Shiffman
CEO, Calvin Klein, Inc.

Mr. Shiffman, I’d like to talk about your new Spring 2016 campaign entitled #MyCalvins.

In New York City’s Soho neighborhood, a mere 2.6 miles from your headquarters, your billboard shows a woman in Calvin Klein underwear with the caption “I seduce in #mycalvins” — directly alongside rapper Fetty Wap, who is known for his anti-feminist lyrics and behavior towards his child’s mother in the media, with the text “I make money in #mycalvins.”

Is the message of Calvin Klein today that women are only good for seduction? Are we stuck in the 1950s? Are these the values of the Calvin Klein brand?

It’s striking that almost a century after women won the right to vote, companies like yours are still propagating these offensive and outdated gender stereotypes: Men go to work and make money, while women are nothing more than sex objects.

It is egregious that Calvin Klein is posting this message for millions of impressionable young women to see and internalize as to what they should aspire to.

See, you and I view the world very differently. I believe women can do anything, and that we should take every possible opportunity to teach and remind them of that. Anything less, in this day and age, is irresponsible marketing.

I’m a CEO, and I work hard. I make money just like Fetty – and I do so while wearing underwear, just like all the other amazing women out there working every day.

We should be illustrating that women do more than simply “seduce”. At ThirdLove we believe fit should come first. In fact, we believe the best bra is one you never think about. No matter the different roles a woman takes on during the day, her lingerie should make her feel confident, sexy and ready to be the best at her job, as a friend, wife or partner, mom, or CEO of a company.

And I’m not the only one shocked by your company. Your fellow New Yorkers had a lot to say: More Than My Underwear.

For the sake of the tens of thousands of women a day, young and old, who walk past this billboard, I’m starting a petition Change.org/MoreThanMyUnderwear. We are asking that your company do the right thing and remove this offensive billboard immediately. Women deserve more respect, and they certainly deserve more than what they’re getting from companies like yours.

Sincerely,

Heidi Zak
CEO/Co-Founder, ThirdLove
#MoreThanMyUnderwear

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Recycling an outfit for a fashionable event like the Met Gala is unheard of — that is, until Emma Watson took to the red carpet Monday night in a striking black and white gown made completely out of recycled materials. 

The gown was made of repurposed plastic bottles to keep with the "Manus x Machina: Fashion in an Age of Technology" theme and was created through a collaboration by Watson, Calvin Klein, and Eco-Age, a company that helps businesses introduce sustainable solutions.

The body of the gown was made using three fabrics, all woven out of yarns made from recycled plastic bottles. Even the smallest details, like the zippers, were made from recycled materials and the linings were made of organically grown and crafted cotton and silk. 

Watson wrote on Facebook that the gown is made up of three pieces including a bustier, trousers, and a train, all of which the actress and activist has pledged to re-use and wear again in the future. 

She also wrote in her Facebook post that, "Being able to repurpose this waste and incorporate it into my gown for the ‪#‎MetGala‬ proves the power that creativity, technology, and fashion can have by working together."  

Here's Watson's full Facebook message about her gown:

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Calvin Klein is known for its provocative ads, from a bulging Justin Bieber to sexts, but one of its latest ads takes it to a whole new level.

The company posted an ad that says "I flash in #mycalvins," with an upskirt shot to its Instagram page. An edited photo is pictured right. We've chosen not to post the whole image, but if you want to view it, you can click here.

The ad is drawing a fierce reaction online from critics who see it as pervy and sexist.  

"This is really disappointing. Sick," one person wrote.

"Poor taste, shame," wrote another.

"So it's ok to take photos up a girls skirt for underwear modelling [sic]? Seriously not a good look CK. If no one sees a problem with this then I suggest you get a reality check with a psychologist. As if women don't get enough uncalled for sexual attention, now this marketing image comes out. Not okay!" Wrote another.

But the photo has over 43,000 likes, and provocation seems to be the intention of the  "I ___ in my Calvins" campaign.

A few months ago, the brand was subject to criticism following billboard that placed photo of woman who seduced in her Calvins next to a man who made money in his. The CEO of lingerie company Third Love, Heidi Zak, insisted that it be taken down. The ad did come down, according to the Hollywood Reporter.

Calvin Klein did not immediately respond to Business Insider's request for comment.

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Calvin Klein, a brand well-known for courting controversy with its marketing, struck again earlier this week with an ad on its Instagram page.

The ad in question features an "upskirt" shot of model Klara Kristin, alongside the tagline: "I flash in #mycalvins."

As we reported earlier this week, the ad has drawn a fierce reaction in the comments and elsewhere on social media from critics who think it is perverted and sexist.

On Thursday, the National Center on Sexual Exploitation (NCOSE) launched a petition, calling on Calvin Klein to "stop glamorizing sexual harassment and assault." NCOSE also wants Calvin Klein to issue an apology to "victims of sexual harassment or assault everywhere."

But so far, Calvin Klein has stayed quiet on the subject. The company did not immediately respond to Business Insider's request for comment.

In fact, the brand has continued to go on to post some sexually-provocative ads to its Instagram page.

The latest image, posted late on Thursday, shows Dutch model Saskia de Brauw topless, covering her modesty with her right arm.

The "I ___ in my Calvins" campaign first drew criticism back in March. A billboard showed Klara Kristin posing provocatively, alongside the tagline "I seduce in #mycalvins." Adjacent to that image was a close-up of male rapper Fetty Wap's face, with the slogan "I make money in #mycalvins."

The CEO of lingerie company Third Love, Heidi Zak, called on Calvin Klein to take the billboard down, arguing it was sexist and saying it perpetuated out-dated gender stereotypes. The ad did come down, according to the Hollywood Reporter.

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The model who appears in the "upskirt" Calvin Klein ad has responded to the backlash the image has provoked.

The image, which appeared on the fashion label's Instagram page, is shot below and between the legs of Danish actress and model Klara Kristin, revealing her underwear.

The photo is juxtaposed alongside the tagline "I flash in #mycalvins".

The ad sparked a huge negative social media reaction and led the National Center of Sexual Exploitation to launch a petition calling on Calvin Klein to "stop glamorizing sexual harassment and assault" and demanding the brand issue an apology to victims of sexual harassment and assault.

But Kristin is a big fan of the ad.

She posted the image to her Instagram account on Saturday, writing:

"I ✨LOVE✨ this photo @harleyweir took of me 🌙 ...all this discussion about it makes me think about how alienated and scared some people are to the female human body... Be and love yourself and your sexuality ✨💖✨ #girlpower @calvinklein

Calvin Klein has yet to respond publicly about the fierce criticism the ad has drawn and has not responded to Business Insider's requests for comment.

As we reported last week, the ad still appears on Calvin Klein's Instagram page, where the brand has gone on to post additional sexually provocative images under the "I ____ in #mycalvins" tagline.

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Forget about overtly sexy underthings. Comfortable lingerie is now all the rage.

The trend toward more comfortable underwear — like the non-padded, wireless bralette — is now being called "leisurée," according to the wellness website Well + Good. Leisurée is the lingerie equivalent of activewear, Well + Good writes. In other words, it's underwear that's comfortable enough to hang out in.

The term, according to Well + Good, was coined by Michelle Cordeiro Grant, who founded Lively, a comfortable underwear company. 

"Today’s woman is busy and running around and there’s no expectation to wear a push-up bra or show off your chest," Grant told Well + Good. 

Brands that sell this kind of apparel are taking off.

Aerie, American Eagle's brand that sells comfortable lingerie, has seen quarter after quarter of skyrocketing sales. Most recently, comparable sales soared 24% in the second quarter of fiscal 2016. In tandem with comfortable lingerie, Aerie sells a body positive message with its Photoshop-free advertising campaigns.

Victoria's Secret has been riding this trend with bralettes and sports bras, though its teen brand Pink arguably sells leisurée more than its older counterpart does.

One factor feeding the rise in leisurée is that the entire notion of what's sexy has changed. Victoria's Secret, for instance, historically made lingerie for men to buy for their wives. Much of their advertising is therefore overtly sexy.

The new sexy narrative is something that's owned by women — and that stems from the body positivity movement, which celebrates being sexy as one is.

"There's this sense that the body-love influencers are really getting their own and doing it for each other and themselves, and [that] it’s about ... making themselves feel more confident versus what Victoria’s Secret tends to do, which makes it feel like it’s for men," Kristy Sammis, founder, chief operating officer, and chief creative officer of influencer marketing agency Clever Girls, told Business Insider earlier this summer. 

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2016 was a year of change for the retail industry.

Lingerie trends went from heavily-padded to barely-there, leading to explosive growth for some new brands and forcing industry mainstays to reinvent themselves. In sportswear, rivals are nipping at the heels of industry leader Nike.

And, with the rise of social media, digital marketing and celebrity endorsements are offering retailers new ways to connect with customers.

Amid the change, some companies managed to track the trends and stay ahead of the competition. Here are seven brands that you should keep an eye on in the new year. 

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American Eagle

This fall, American Eagle was chosen as the No. 1 preferred brand among upper-income teen women in Piper Jaffray's survey of American teens. 

"Given their body positivity and inclusion messages while continuing to invest in its core competencies of fabric and style, American Eagle's hard work and focus is clearly paying off in finding more customers than before," Piper Jaffray analyst Neely Tamminga wrote in the report. 

One driving force behind American Eagle's success is the retailer's lingerie line, Aerie. The brand has made headlines for ditching Photoshop in order to showcase more realistic images of women's bodies in marketing — a move that has paid off with explosive sales.

Victoria's Secret

With Aerie on the rise, Victoria's Secret was forced to make some major changes to better combat competition in 2016. 

After seeing Aerie's success in selling bralettes instead of heavily-padded push-up bras, Victoria's Secret added an assortment of new styles and sports bras to its stores.

Now, the brand is going on the offensive, offering steep markdowns on bras in November — the first time in recent company history that the brand has done so outside of its semi-annual sale. 

Lululemon

Leggings are still hot — and Lululemon is thriving because of it.

Piper Jaffray's semiannual report on teen spending found that leggings/Lululemon were still the No. 1 fashion trend among teens. 

The company reported in December that net revenues rose 13% to $544.4 million in the most recent quarter, beating analysts' predictions. 

The INSIDER Summary:

• Calvin Klein's Spring 2017 campaign stars the men of "Moonlight."
• Oscar-winning actor Mahershala Ali is featured. 
• And the three actors who played Chiron — Trevante Rhodes, Ashton Sanders, and Alex Hibbert — are also modeling for the company. 
• Everyone loves this move, because all of these men are perfect.

"Moonlight" has had a very good past few hours. 

It made Oscar history on Sunday — twice. First, when its supporting actor, Mahershala Ali, won for best supporting actor and became the first Muslim actor to ever win an Oscar. Then, when the movie won for best picture, it became the first movie with LGBTQ characters at its center to ever win that award as well. 

It was a night of immense good fortune for the stars and makers of "Moonlight," and now it seems as though that good fortune has trickled down to us, the people. 

That's because, on the heels ofCalvin Klein's Raf Simons dressing all of "Moonlight"'s biggest stars, the film's most photogenic leads are now the stars of Calvin Klein's new spring campaign. 

Yes, that means that Mahershala Ali, who is perhaps the world's first perfect person, is now a Calvin Klein underwear model. 

That also means that Trevante Rhodes, also seemingly a perfect specimen of a human being, is now in Calvin Klein underwear ads too, following in the footsteps of men like Mark Wahlberg.

This is how we're feeling right now: 

In addition to Ali and Rhodes, there's Ashton Sanders, who, with this campaign and fashion magazine covers, seems to be well on his way to a modeling career at just 21 years old. 

And even one of "Moonlight"'s youngest stars, Alex Hibbert — who, at 12 years old, poses in a CK T-shirt instead — is in these campaigns. 

This is how Twitter is feeling right now: 

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• Amazon is partnering with fashion brand Calvin Klein on holiday pop-ups.
• It includes exclusive product not sold elsewhere, as well as Amazon Echo devices in dressing rooms.
• In a note to investors, Goldman Sachs called the partnership a "watershed moment."

Amazon's vision for the future is coming into focus — and it involves underwear.

The company is partnering with Calvin Klein on pop-up stores for the holiday, the Wall Street Journal reported on Thursday. The new stores are set to be unlike anything else they've launched, with exclusive, Amazon-only underwear and Amazon Echos that can answer questions about the products, change the lighting, and play music in dressing rooms.

Customers can also make purchases through the Amazon mobile app and request embroidery customization on the spot. There will be one store in New York City and one store in Los Angeles, and both will be open from Thursday until December 31.

The move deepens the relationship between Amazon and Calvin Klein parent company PVH. Clothing is one of the fastest-growing categories on Amazon.com, where the exclusive underwear sold at the pop-up will also be offered.

Department stores, traditionally the most important outlet for Calvin Klein underwear, will not get access to the product until January, after the holiday.

In a note to investors, Goldman Sachs said that the partnership pop-ups might be a "watershed moment" for brands. Goldman Sachs analysts wrote that the "store of the future style features," like the Echo functionality and app payment system, could be a "fresh catalyst" for more brands to enter into agreements with Amazon and trust the company with their reputations.

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• Amazon and Calvin Klein have set up physical pop-up stores in New York City and Los Angeles, in addition to an online branded store exclusively on Amazon.
• The pop-up shop may draw shoppers back to brick-and-mortar stores, Morgan Stanley analyst Brian Nowak wrote.
• Amazon and PVH, the parent company of Calvin Klein, are up for the year.
• Click on the links to view the real-time stock price of Amazon and PVH.

The Amazon-Calvin Klein pop-up stores in New York City and Los Angeles may be just what brick-and-mortar retailers need to bring online shoppers back to the real world, Morgan Stanley's Brian Nowak said.

Amazon is banking on its loyalty with consumers who rely on the company for the best prices, Nowak said. When it comes to brick-and-mortar, that transparency "could encourage more people to shop in store rather than online," he said. 

The key way it does this is by having consumers experience dynamic pricing while at the shop, prompting shoppers to scan the barcodes of items in order to see the ever-changing prices. The prices will match what's on Amazon.com, which is often the lowest price, Nowak said.

"This phone scanning and dynamic pricing combination is another example of Amazon's attempt to change consumer behavior/expectations in the offline world in a way to build trust with consumers that they are always getting the lowest price," Nowak wrote in a note.

The Amazon-Calvin Klein pop-up also offers free personalization and customization of basic items, such as underwear, the mainstay of Calvin Klein's brand. It is also offering exclusive merchandise, which can only be found in the store or at the 'My Calvins' online brand store on Amazon.com. 

Amazon's outsized influence as an ecommerce giant has retailers scrambling to stay relevant as it eats away at brick-and-mortars' market share, particularly in-store sales. When Amazon announced a partnership with Nike in June, it hit Dick's, Under Armour, Foot Locker and other competitors with many retailers reporting dismal third-quarter earnings. 

The company's attempts at providing a different shopping experience in brick-and-mortar stores may be what saves the retail industry and brings shoppers back to physical stores.

Amazon's stock is trading at $1,133.97 a share and was up 50.39% up for the year. PVH Corp, the parent of Calvin Klein, is trading at $134.28 a share and is up 47.64% for the year.

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• Khloe Kardashian is pregnant.
• She announced the news in an Instagram photo showing her wearing Calvin Klein underwear with a visible baby bump on Wednesday.
• Khloe may have been wearing Calvin Klein in the photo for a business reason. 
• According to sources cited by WWD, the Kardashian-Jenner family will appear in a Calvin Klein campaign in 2018. 

People have been waiting for months for Khloe Kardashian to confirm her pregnancy. She finally revealed that she is expecting her first child with boyfriend Tristan Thompson on Wednesday in iconic fashion, sharing a close-up Instagram photo that shows her with a visible baby bump while wearing Calvin Klein underwear.

While her Instagram post and caption, in which she called being pregnant her "greatest dream realized," were personal, the 33-year-old "Revenge Body" star's decision to wear a Calvin Klein bra in the photo may have been a business move.

According to sources cited by WWD, the Kardashian-Jenner family will be part of a Calvin Klein campaign in 2018. Photos of the women in the family including Kim Kardashian West, Khloe and Kourtney Kardashian, as well Kylie, Kendall, and Kris Jenner have already been taken for the campaign, WWD reported earlier this month.

Though it could not confirm this, the report said that the Kardashian-Jenner family is likely involved in the brand's ongoing "Our Family.#MyCalvins" campaign. INSIDER contacted representatives for Calvin Klein and Khloe Kardashian for comment, but they did not respond at the time of this post.

If it's true that the Kardashian-Jenner brood will be part of a Calvin Klein ad, Khloe may be giving us a sneak preview of the upcoming campaign or teasing the news.

Of course, the picture that confirmed Khloe's pregnancy has attracted a lot of attention — at the time of this post, the morning after it was shared, the reality star's photo has racked up seven million likes and over 375,000 comments. Khloe wearing Calvin Klein in the Instagram would undoubtedly be a huge advertising opportunity for the designer, and it raises the question of whether Khloe was paid to wear the brand in her picture.

While it's unclear if she was paid for the post, it's no secret that product endorsements make up a good chunk of Khloe's fortune. According to data from Forbes, Khloe earned an estimated $15 million in 2016, including profits from her denim jean company Good American as well as product endorsements on social media.

The reality star claims that she actually uses the products she endorses. "If I'm claiming I used a product I want you to really see that I do, I don't want it to be just for show," she told Forbes in 2016.

Other keen observers of the photo may have spotted that Khloe is also wearing two rings on the ring finger of her left hand in the picture, which prompted speculation that she is engaged or even already married to the father of her child, 26-year-old professional basketballer Tristan Thompson. However, a representative for Khloe Kardashian told INSIDER that she is not engaged.

On September 26, Us Weekly was the first to report that Khloe would become a mom. In October, multiple sources told Us Weekly that she is expecting a baby boy. Other outlets also reported that Khloe is having a boy.

Revealing her news, Kardashian acknowledged the long wait of her fans in her caption. "I know we've been keeping this quiet but we wanted to enjoy this between our family and close friends as long as we could privately. To enjoy our first precious moments just us," she wrote. "Thank you all for understanding. I am so thankful, excited, nervous, eager, overjoyed and scared all in one! But it's the best bundle of feelings I've ever felt in my life!"

Kardashian's baby is likely due just a couple of months after her sister Kim Kardashian West's baby girl, who she is having via a surrogate, is born in January 2018. Kylie Jenner is also reportedly pregnant with her first child. Jenner is reportedly expecting a girl with her 25-year-old boyfriend Travis Scott ; their baby is allegedly due in January or February 2018.

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• The Kardashian-Jenner sisters are the faces of Calvin Klein's latest campaign.
• Fans have noticed Kylie Jenner's odd placement throughout the entire photo shoot.
• Jenner is completely covered in the underwear campaign, while her sisters all show their stomachs.

 The Kardashian-Jenner sisters are fronting Calvin Klein's latest global campaign — and fans are instantly zooming in on Kylie Jenner's odd placement throughout the shoot.

In the first of the underwear campaign's seven photos, all the sisters are shown laying down in a barn on top of a red-and-white quilt. Every sister — except Kylie, who is placed in the back — has her stomach partially exposed. Instead, the reportedly pregnant star has a blanket covering her stomach.

On Instagram, fans are convinced that Kylie is concealing her stomach to hide her reported pregnancy. 

One user wrote: "Kylie under the sheets is the clear clue to her being pregnant 😂😍." Another person wrote, "Kylie is definitely preggo," while someone else pointed out that "@kyliejenner is the only one with the covered belly 👀👀 ." Meanwhile, a separate Instagram user believes the image was edited. "Kylie was photoshopped in lol," they wrote. 

While Kylie's blanket pose may seem conspicuous, fans picked up on another interesting observation.

In the photo, Khloe Kardashian— who, according to Vogue, was pregnant at the time of the shoot — is holding hands with Kylie. Both sisters have their hands on their stomachs. Furthermore, Kim Kardashian West, who recently announced the birth of her third child, Chicago West, via a surrogate, also has her hand on her stomach.

One Instagram user commenting on the official Calvin Klein post thought this was a clear giveaway. "None of them is touching the other except Khloe holding Kylie's hands," they wrote. "I think that's a sign becuz [sic] Khloe is pregnant so it might seem that Kylie is pregnant too! + she's covering herself."

In this photo with Kim and Khloe, Kylie discreetly keeps her stomach covered behind her pregnant sister.

In this photo, she holds a blanket up to her stomach, covering part of her silhouette.

And in this photo, she is in the back again, wearing a blanket up to her waist.

Representatives for Kylie Jenner and Calvin Klein did not immediately reply to INSIDER's requests for comment.

In an official press release, Calvin Klein said that the concept of the photo shoot is to show "a display of unity between strong indivduals," which is "emphasized by the symbolism of the traditional American quilt." 

Watch the campaign video below. 

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• Calvin Klein's latest ad campaign features the Kardashian-Jenner sisters.
• The brand has made a push on social media to promote its apparel and underwear collections. 
• This is bad news for Victoria's Secret who is losing ground in the US underwear market. 

Calvin Klein sent the internet into a frenzy today with its new ad campaign that features the Kardashian-Jenner family. 

The underwear brand, owned by PVH Corp, published the ad as part of it #MyCalvins social media campaign, which it launched in 2014 to promote the brand – this campaign now has over half a million posts on Instagram.

This is bad news for struggling Victoria's Secret that once ruled the underwear market in the US, but in recent years has lost market share to other brands. 

Victoria's Secret has been criticized for its inability to connect to its customers, who are put off by the rail-thin models and lack of diversity used in its ad campaigns. As a result, underwear brands such as Aerie that promote natural beauty and self-acceptance, have seen stronger growth. Aerie has seen 11 consecutive quarters of same-store sales growth, while Victoria's Secret, whose bread and butter has long been padded bras and sexy ads, saw negative sales growth for the past year.

Victoria's Secret seems to be taking note of Calvin Klein's designs and has released many similar styles recently. 

Calvin Klein has also struggled in the North American market but strong international sales in Europe and China have helped to boost same-store sales growth overall. Now, the brand is doubling down on its efforts to appeal to the US market with these celeb-filled ad campaigns.

SEE ALSO: http://www.businessinsider.com/victorias-secret-gamble-to-ditch-swimwear-2018-1

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• The Kardashian-Jenners' latest Calvin Klein campaign is sparking some Photoshop controversy.
• Several people have commented on Kim Kardashian West's seemingly altered appearance in particular.
• Others have criticized the overall look of the ad.

While most people are analyzing the Kardashian-Jenners' latest Calvin Klein ads for traces of Kylie Jenner's reported baby bump, others are focusing more on their faces.

Several people have commented on what they assume to be heavy Photoshop in the photos that were released on Monday. Kim Kardashian West has been the subject of the majority of accusations, with some Instagram commenters saying she looks "different."

"Kim doesn't have her signature face," one commenter wrote on Instagram, while another simply wrote: "That's not Kim."

Kardashian West has one of the most recognizable faces in the world, making even the smallest alteration noticeable to the discerning eye of her fans. After seeing the photos, one Twitter user asked: "Is this actually supposed to be Kim?!"

Others have expressed their thoughts on the overall aesthetic of the shoot, arguing that all of the sisters appear to be digitally altered in some form due to "massive over-editing."

Neither Calvin Klein or the Kardashian-Jenners have yet to address the Photoshop speculations, though INSIDER has reached out to their representatives and photographer Willy Vanderperre for comment. 

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• The Kardashian-Jenner sisters appeared in a Calvin Klein campaign.
• People noticed that Kim Kardashian West's arm looks misshapen in one photo.
• Some Twitter users believed her arm was Photoshopped poorly.
• A few people had an explanation: It's an optical illusion. Kardashian West's arm simply looks misshapen because of a shadow cast by her breast.

On Monday, all of the Kardashian-Jenner sisters appeared in photos for a Calvin Klein campaign, giving the internet plenty to pick apart and discuss.

While most of the talk centered on Kylie Jenner's covered-up stomach, people were convinced that the photos were heavily Photoshopped— and that Kim Kardashian West in particular had been edited almost beyond recognition.

But, as Hello Giggles points out, there was a detail in one photo that threw off even the most eagle-eyed Kardashian fans: Something odd seems to be going on with Kardashian West's arm.

On closer inspection, her arm appears to be misshapen, or partially blurred.

Kardashian fans on Twitter couldn't figure it out.

While a few Twitter users misinterpreted it as a botched Photoshop job, some people offered an explanation that makes a lot of sense: It's an optical illusion. Kardashian West's arm simply looks misshapen because of the shadow cast by her breast.

Despite the confusion over Kardashian West's arm being settled, some people turned their attention to Kourtney Kardashian's seemingly missing arm.

If you look closely, however, you can see Kourtney's elbow just behind Kendall Jenner, who is resting her head on her arm.

It seems the Kardashian-Jenners' Calvin Klein pictures just won't stop giving us things to talk about.   

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